“Our audiences just want to be entertained”, Joyce told me, and though comedies do very well in Cleveland, “dramatic films like Paolo Virzì’s Il Capitale Umano (Human Capital) go over big”. And with all the great new movies to choose from, it’s true that there are plenty these days that show a more positive side of Italy. Ill film dietro ad una sceneggiatura all’apparenza scarna, ma invero piuttosto efficace, vede un Benigni mattatore assoluto impegnato in gag fisiche e nel repertorio comico che ne ha decretato il successo televisivo e teatrale ma è sullo sfondo che si dipana il vero contenuto, nei personaggi che interagiscono con Benigni e che lo fraintendono, lo snobbano e lo trasformano in un mostro da. “I just don’t want movies that are exploitative”, says Joyce. I had noticed that Joyce shied away from Mafia movies for her sometimes heavily Italian American audiences. A lot of festivals want only first run and or world premieres, and we’ve had some of those, but our criteria is what we think the audience will enjoy.” “No ‘in your face’ violence, and nothing extremely depressing. In a short period of time Joyce got to know her Cleveland audiences and in choosing films for them it became more of what didn’t work than what did. “I gave it a try and thought I might lose my shirt, but it’s all worked out pretty well.” Dvd molto semplice (sembra unedizione datata) consigliatissimo a tutti, specie agli amanti delle commedie o semplicemente di Benigni. Commedia strepitosa basata su equivoci geniali quanto divertenti, con il 'solito' Roberto Benigni in massima forma. “I was living in Europe and seeing all these great films, then I moved to the United States and realized that Cleveland was the only major US city of our size that didn’t have an Italian Film Festival”, Joyce told me. Questo film mancava nella mia collezione e non potevo non averlo. Though I’ve seen her in the middle of some of the behind the scenes drama and film distribution nightmares, festival director Joyce Mariani makes it look easy, bringing top contemporary Italian films to sold-out audiences in Cleveland, Ohio since 2006 what drove her to start? Cleveland, Ohio Italian Film Festival director Joyce Mariani explains the secret to her success.
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